15
200
A Trimester, B Trimester
Hamilton
MRKTG101 or MKTG151
MKTG255, MKTG355, MRKTG302
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
Teaching Periods and Locations
- 18A (HAM)A Trimester :26 Feb 2018 - 24 Jun 2018HamiltonOn-campusPaper outline100% internal assessment
- 18B (HAM)B Trimester :09 Jul 2018 - 04 Nov 2018HamiltonOn-campusPaper outline100% internal assessment
18A (HAM) Paper outline | A Trimester : 26 Feb 2018 - 24 Jun 2018 | Hamilton | On-campus | 100% internal assessment |
18B (HAM) Paper outline | B Trimester : 09 Jul 2018 - 04 Nov 2018 | Hamilton | On-campus | 100% internal assessment |
Available subjects
Additional information
- Paper details current as of31 May 2024 19:56pm
- Indicative fees current as of8 Jan 2025 01:20am