15

200

A Trimester, B Trimester

Hamilton

MRKTG101 or MKTG151

MKTG255, MKTG355, MRKTG302

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations

18A (HAM)
Paper outline
A Trimester :
26 Feb 2018 - 24 Jun 2018
Hamilton On-campus 100% internal assessment
18B (HAM)
Paper outline
B Trimester :
09 Jul 2018 - 04 Nov 2018
Hamilton On-campus 100% internal assessment

Timetabled lectures

  • Visit the online timetable for this paper for more details
NameDayTimeRoomDates
Lecture 1 Wed 3:00 PM - 5:00 PM S.G.02, Hamilton Feb 28 - Jun 3
Lecture 2 Thur 3:00 PM - 4:00 PM S.G.03, Hamilton Mar 1 - Jun 3
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

18A (HAM) $3,396
18B (HAM) $3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of31 May 2024 19:56pm
  • Indicative fees current as of8 Jan 2025 01:20am