MRKTG101

Fundamentals of Successful Marketing

2025

15

100

A Trimester, B Trimester, C Trimester, and other teaching periods

Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Hangzhou City University, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations
25A (HAM)
Paper outline 		A Trimester :
24 Feb 2025 - 22 Jun 2025 		Hamilton On-campus 100% internal assessment
25A (NET)
Paper outline 		A Trimester :
24 Feb 2025 - 22 Jun 2025 		Online Online 100% internal assessment
25A (TGA)
Paper outline 		A Trimester :
24 Feb 2025 - 22 Jun 2025 		Tauranga On-campus 100% internal assessment
25B (HAM)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Hamilton On-campus 100% internal assessment
25B (HWC)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Hamilton Waikato College On-campus 100% internal assessment
25B (NET)
Paper outline 		B Trimester :
07 Jul 2025 - 02 Nov 2025 		Online Online 100% internal assessment
25C (HWC)
Paper outline 		C Trimester :
10 Nov 2025 - 15 Feb 2026 		Hamilton Waikato College On-campus 100% internal assessment
25G (HAM)
Paper outline 		G Semester :
10 Nov 2025 - 21 Dec 2025 		Hamilton 100% internal assessment
25VB (VTN)
Paper outline 		04 Aug 2025 - 30 Nov 2025 National Economics University, Vietnam On-campus 100% internal assessment
25X (ZUC)
Paper outline 		08 Sep 2025 - 18 Jan 2026 Hangzhou City University, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

HWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.

Timetabled lectures

25A (HAM) 25A (TGA) 25B (HAM) 25B (HWC) 25G (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM MSB.1.04, Hamilton Feb 17 - May 25
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.2.03, Tauranga Feb 18 - May 25
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 2:00 PM - 4:00 PM MSB.1.04, Hamilton Jun 30 - Oct 5
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Wed 9:00 AM - 11:00 AM LAIN.B.28, Hamilton Waikato College Jul 2 - Oct 5
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 2:00 PM MSB.1.20 / MSB.1.21, Hamilton Nov 4 - Dec 14
Lecture 2 Thur 10:00 AM - 2:00 PM MSB.1.20 / MSB.1.21, Hamilton Nov 6 - Dec 14
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Business

Additional information

  • Paper details current as of 7 Aug 2024 01:03am
  • Indicative fees current as of 13 Sep 2024 01:20am