MRKTG101

Fundamentals of Successful Marketing

2020

15

100

A Trimester, B Trimester, and other teaching periods

Hamilton, Tauranga, University of Waikato College, Hangzhou City University, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

  • 20C (WPC)
    Cancelled
    Contact the School or Faculty Office for more information.
20A (HAM)
Paper outline 		A Trimester :
02 Mar 2020 - 28 Jun 2020 		Hamilton On-campus 100% internal assessment
20A (TGA)
Paper outline 		A Trimester :
02 Mar 2020 - 28 Jun 2020 		Tauranga On-campus 100% internal assessment
20B (HAM)
Paper outline 		B Trimester :
13 Jul 2020 - 08 Nov 2020 		Hamilton On-campus 100% internal assessment
20C (WPC)
 Cancelled Contact the School or Faculty Office for more information.
20S (HAM)
Paper outline 		06 Jan 2020 - 23 Feb 2020 Hamilton On-campus 100% internal assessment
20X (ZUC)
Paper outline 		28 Sep 2020 - 31 Jan 2021 Hangzhou City University, Hangzhou China On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

20A (HAM) 20A (TGA) 20B (HAM) 20S (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM - Mar 2 - May 17
Lecture 2 Fri 1:00 PM - 2:00 PM MSB.1.04, Hamilton Mar 6 - May 17
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 12:00 PM - 2:00 PM TCBD.3.05, Tauranga Mar 3 - May 17
Lecture 2 Wed 2:00 PM - 3:00 PM TCBD.2.08, Tauranga Mar 4 - May 17
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 3:00 PM - 5:00 PM See Moodle, Hamilton Jul 14 - Oct 18
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 9:00 AM - 1:00 PM - Jan 6 - Feb 16
Lecture 2 Fri 9:00 AM - 1:00 PM S.G.03, Hamilton Jan 10 - Feb 16
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
20A (HAM) $840
20A (TGA) $840
20B (HAM) $840
20C (WPC) $840
20S (HAM) $840
20X (ZUC) $840

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
20A (HAM) $3,673
20A (TGA) $3,673
20B (HAM) $3,673
20C (WPC) $3,673
20S (HAM) $3,673
20X (ZUC) $3,673

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Strategic Management

Marketing

Tourism and Hospitality Management

Public Relations

Disciplinary Foundation Papers

Human Resource Management

Business

Additional information

  • Paper details current as of 1 Jun 2024 06:37am
  • Indicative fees current as of 14 Dec 2024 01:20am