This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

Occurrence Code The occurrence code shows when and where the paper occurrence is offered e.g. 24 (2024) year + A (trimester/teaching period) + HAM (Hamilton).	Teaching Period The trimester or teaching period, start and end dates for the paper occurrence.	Location Where the paper occurence is offered.	Delivery mode How the paper occurrence will be offered - in-person, online, or blended (FLEXI) to suit both in-person and online audiences.	Assessment weighting The internal assessment examination weighting indicates how much of the paper is internally assessed and how much is formally examined. Examinations are scheduled in a formal examination period.
18A (HAM) Paper outline	A Trimester : 26 Feb 2018 - 24 Jun 2018	Hamilton	On-campus	50% internal assessment, 50% examinations
18B (HAM) Paper outline	B Trimester : 09 Jul 2018 - 04 Nov 2018	Hamilton	On-campus	50% internal assessment, 50% examinations
18C (ZUC) Paper outline	C Trimester : 17 Sep 2018 - 27 Jan 2019	Hangzhou City University, Hangzhou China	On-campus	50% internal assessment, 50% examinations

Timetabled lectures

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 12:00 PM	-	Feb 26 - Jun 3
Lecture 2	Wed	11:00 AM - 12:00 PM	MSB.1.04, Hamilton	Feb 28 - Jun 3
Lecture 3	Thur	12:00 PM - 1:00 PM	MSB.1.04, Hamilton	Mar 1 - Jun 3

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 12:00 PM	-	Jul 9 - Oct 14
Lecture 2	Tue	9:00 AM - 10:00 AM	-	Jul 10 - Oct 14
Lecture 3	Thur	11:00 AM - 12:00 PM	MSB.1.04, Hamilton	Jul 12 - Oct 14

Visit the online timetable for this paper for more details

Indicative Fees

Occurrence When (the year and trimester) the paper occurence is offered.	Domestic Tuition Fee Domestic student fees are a singular tuition fee.
18A (HAM)	$808
18B (HAM)	$808
18C (ZUC)	$808

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Occurrence When (the year and trimester) the paper occurence is offered.	International Tuition Fee International student fees are a singular fee.
18A (HAM)	$3,396
18B (HAM)	$3,396
18C (ZUC)	$3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

Subject regulations

MRKTG101

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Human Resource Management

Additional information