For previous occurrences, try the 2019 version of this year.
30
500
60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
This advanced level paper uses a student-centred seminar format to explore characteristics of consumers' decision making, owning, and consuming behaviour. Students study a wide range of both current and classic developments in the consumer behaviour literature. Choosing a few topics to study closely allows students to critically evaluate and extend ideas in the literature and to draw implications for consumers, policy makers, and marketers.
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