This paper is not offered for 2019
For previous occurrences, try the 2018 version of this year.
30
500
60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
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