For previous occurrences, try the 2022 version of this year.
30
500
60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
Additional information
- Indicative fees current as of 8 Jan 2025 01:20am