MKTG372

Managing Creativity and Innovation

2024
This paper is not offered for 2024

For previous occurrences, try the 2023 version of this year.

20

300

MKTG151 or MKTG209 or with the approval of Chairperson of Department

MKTG472

To help students create new ideas and manage innovation better, this paper teaches how to release and actualise creative and innovative energies in firms, especially in advertising and product development.

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