MKTG251

Strategic Marketing Planning

2025
This paper is not offered for 2025

For previous occurrences, try the 2024 version of this year.

20

200

Based on the key concepts of differentiation and competitive positioning, this paper focuses on analysing a company's marketing situation, formulating a winning marketing strategy and translating it into action in the marketplace.

Additional information

  • Indicative fees current as of 8 Jan 2025 01:20am