This paper is not offered for 2021
For previous occurrences, try the 2020 version of this year.
20
400
This paper focusses on the development and application of strategic marketing concepts. Students examine marketing mistakes and participate in an advanced strategy simulation, BRANDMAPS, which develops the skills necessary to become a successful marketer.
Additional information
- Indicative fees current as of 13 Sep 2024 01:20am